dangerousmeta!, the original new mexican miscellany, offering eclectic linkage since 1999.

The Independent.UK: Hollywood questions ‘The Twitter Effect’.

Okay ... first, Hollywood looked at Twitter, and tried to get a direct, measurable dollar figure out of the service. That didn’t work. Next, they valued it for ‘buzz’ and assumed there would be relatively unmeasurable but obvious payoffs. Now that looks like it is a false assumption. So what *is* Twitter good for?  Seems like Hollywood thinks: ads.

08/19/10 • 12:38 PM • Entertainment • Internet • Social Media • No Comments

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