Jezebel: Alas, The Old Spice Guy Didn’t Actually Help Old Spice. Here’s Why.
”While there is little doubt about the viral hit’s popularity - the official version has racked up 12.2 million impressions on YouTube - sales of Red Zone After Hours Body Wash have fallen by 7%.” Whoops. Stinky bodywashes don’t go over well around here. I still prefer plain old Ivory, thankyouverymuch.
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