The Atlantic: The Fall of the Internet and the Rise of the ‘Splinternet’.
“Today to reach the universe of new mobile browsers, you can’t assume that your audience is using only a laptop to access the same version of your content. So it won’t be enough to have just a magazine website. Instead you’ll need a website and a Kindle App and an iPhone/iPad app and another app for another device that has a distinct audience and requires a specific template.” Some will celebrate this, but all I see is more sour businesspeople getting grouchy over more overhead costs.
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